First phase: general design. Creative problem-solving.


What the absolute best way to accomplish your product’s goal? High-level thinking, informed by expert engineering and manufacturing knowledge with a relentless push for design simplicity will ensure your product is destined for success…

There are many ways to do that.

That’s one reason why idea development is often the most challenging stage of the project. The quickest, easiest ideas often end up as complicated contraptions. In engineering, simpler is almost always better. It means fewer opportunities for error, less confusion, and less cost. Every moment spent in the design phase saves time and money in subsequent phases.

There is always a better way to do something; Simpler, less expensive, more efficient.

The main task of the first stage is to search for a product design concept (solution style).

Concept design generally takes place after feasibility studies and options appraisals have been carried out and a project brief has been prepared. The concept design represents the design team's initial response to the project brief.

Developing a design concept is - an individual process. There’s no one right way to generate an idea and what works for one won’t necessarily work for another. However, there are parts to the process that everyone should go through.

Defining the problem: we can’t solve a problem without knowing what that problem is. Before developing a concept for a product we need to talk to our client and ask questions about the client’s brand, their customers, their general market, and their requirements for the product or machine.

Research: our client won’t be able to tell us everything we want to know. We’ll have to do your own research into their industry looking at competing products and trying to understand more about their market.